Real Estate CRM Transformation: From the 2000s to Cloud Leadership

about project

Client: Large real estate agency (11branches, more than 100 employees).

Problem: Using outdated desktop software. The database resided solely on office PCs, the interface was slow, and the lack of validation turned the client database into a mess of duplicates.

Mobile-first approach

We implemented a mobile-first approach. Now, realtors add properties and photos directly during the showing, while the client's impressions are still fresh. This eliminates the unnecessary step of traveling to the office and entering the data in the evening, which has directly impacted the number of transactions per month.

What we did (Solution)

We developed a custom ecosystem from scratch, focusing on three pillars: mobility, data purity and security.

Smart location directory: We've resolved the issue of renamed streets. The system now understands that "old name," "new name," and "transliteration" are all the same thing. Searching is now error-free.

Data Cleaning & Validation: Strict verification of phone numbers has been implemented. No more "067..." and "+38067..." as separate contacts. The database has become a single, valuable asset.

Role-based access model:
The hierarchy was "Realtor - Branch Manager - Center." Agents only saw their own information, while management saw everything. This eliminated the risk of database theft upon dismissal.

Instant Sync:
Full synchronization with the website. If an object is changed in the CRM, it is updated on the website instantly (instead of waiting for synchronization once a day).

Results in numbers (The Magic Numbers)

"We didn't just write code—we reduced the cognitive load on agents. Instead of struggling with the interface, they started focusing on sales."

Indicator	Was (Desktop)	It became (Wandry Web)	Profit
Speed of object publication	up to 24 hours	< 2 minutes	700 times faster
Data availability	Only from the office	24/7 from any device	100% mobility
Cleanliness of the client base	~35% duplicates	< 1% (validation)	Increased data accuracy
Time to set up an object	~15-20 minutes only from the office	~5 minutes (mobile-first)	Save 75% of your time
Scaling (new branch)	2-3 days for setup	15 minutes (role creation)	Instant growth

Why did it work?

The transition to a custom cloud ecosystem completely eliminated administrative friction: it eradicated database duplicates to under 1%, slashed property publication times by 7x, and unlocked total mobile freedom—shifting the team’s daily focus from tech troubleshooting to accelerated sales velocity.