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"Rolen is a multidisciplinary auto center that works in several directions at once: painting and straightening works, premium-class car wash, comprehensive detailing and delivery of cars. We were approached to develop an identity that communicates their attention to details and quality that product offering. The brand name was created from two names of founders, so the letter L is connecting letter, which evokes associations with the automotive theme and marks the staircase as a new level in the quality of auto center services. All brand communication is designed to resemble a cinematic, starring cars."
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