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UI/UX Design, Development
Lightek. Case Study: Scaling a Market Leader from a B2B Portal to Omnichannel Retail
Client: Lightek is the #1 importer of lighting and sound equipment in Ukraine.
Task: Transform a closed dealer account into an open ecosystem: a modern online store + mobile apps + maintaining complex B2B logic.
Технологічний стек та виклики (The Challenge)
Основна складність полягала в тому, щоб поєднати сучасний фронтенд із консервативним складським ПЗ клієнта, зробивши склад «єдиним джерелом правди».
Omnichannel approach: Development of web platform and mobile applications on React Native. Lightek became the first trendsetter in its niche with its own mobile software.
Warehouse as a CMS: We implemented an architecture where content, pricing, and inventory management are handled directly from the warehouse software. This eliminated the need for duplicate content management staff.
Dynamic Pricing: An algorithm for instant price recalculation based on exchange rate fluctuations has been implemented. No more manual price adjustments.
SEO from scratch: Since the client had no experience in retail, we laid the foundation for search engine optimization, which allowed the brand to immediately achieve top rankings for target queries.
The Impact
"We didn't just update the design—we created a one-stop shop for business management, where the warehouse, website, and mobile app all work together as a single entity."
| Process | До Wandry (Legacy) | After (Ecosystem) | Profit |
|---|---|---|---|
| Price management | Manually (once a day) | Automatically (algorithm) | Eliminating losses from exchange rate fluctuations |
| Organic traffic | 0 (closed portal) | Top keyword results | New sales channel (B2C) |
| Synchronization of balances | Slow (through the interlayer) | Instant (direct connection) | Data relevance is 100% |
| Dealer access | Desktop only | React Native App 24/7 | Increase in average order value and loyalty |
| Media content | Slow hosting | Optimized Storage | Instant catalog download |
Чому це спрацювало?
Ми вийшли за рамки ТЗ і запропонували клієнту експертизу в рітейлі. Реалізація системи "одного вікна" дозволила бренд-менеджерам Lightek керувати тисячами позицій без зайвих ітерацій. Мобільний додаток став робочим інструментом для дилерів у полях, що безпосередньо вплинуло на зростання обсягів замовлень.
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