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Branding

Palu. Familia group

about project
The Palu is a company that unites a group of restaurants. The name is formed From the combination of the brothers names Pavel and Luka. The letter a is highlighted by a horizontal monogram, since it’s the first letter of the family Name and has a special meaning. The brand is saturated with Bulgarian traditions, we have selected fonts that balance the mood of the brand and give it a Restrained, but at the same time flexible character. The main Palu font is Strict, but the article in the style of provence makes it clear that the brand, as a person, can respond to the situation and be hospitable and friendly with their friends and guests."

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